Coachtopia
Challenge
Design and launch a new global site (North America, EU, Japan, and more) for a new sustainable Coach subbrand with added functionality, advanced interactivity, and richer storytelling capabilities.
Role
Design Director for the Visual UI design, design system, and UX creative direction. My team worked closely with brand creatives to design and develop page layouts and establish new look & feel, enhancements, and components.
Project Details
Date: 2023 | Role: Design Director | Scope: Global | Team: Joon Silverstein SVP, Lisa Chen Product Manager, Brian Phillips Brand CD, Kurt Bigenho ADD, Ashwani Kumar SD, Simon Renggli Illustrator/Animator, Kathrin Laser Senior Designer. THIS WAS A HUGE CROSS-TEAM GLOBAL EFFORT.
An exciting new homepage to bring Coachtopia to the stage by going big with storytelling via videos, vintage illustrations, and animations.
Credits
Thank you to the Coach team for the collaboration, exceptional branding, and opportunity for the team to take this on.
Joon Silverstein SVP
Lisa Chen, Product Manager
Jason Bishop, Design Director
Brian Phillips, Brand CD
Kurt Bigenho, ADD
Ashwani Kumar, SAD
Simon Renggli, Illustrator/Animator
Kathrin Laser, Senior Designer
Magical Graphical
©Jason Bishop
