Comcast Business

Challenge

Revamping a vintage B2B project with a full digital rebrand, from UX and responsive design to a complete site overhaul for businesses of all sizes. Despite zero photo budgets and fragmented past efforts, we delivered exceptional results through clarity, simplicity, and consistency.

Role

Associate Creative Director for Visual UI design, design systems, and UX direction. Led collaboration with brand stakeholders and developers to create layouts, establish a new visual identity, and develop components. Guided Pattern Lab integration for theming, real-code prototyping, and a unified source of truth for the organization.