Comcast Business

Challenge

A vintage B2B project! But… showing how a complete digital rebrand was built from the VoIP-up and delivered stellar results. We tackled everything from UX journeys and a flexible design system to fully responsive pages. We also helped with an end-to-end site redesign focusing on small, local, and enterprise businesses. Some significant challenges to overcome were zero photo budgets, and archaeology of various previous agency starts and stops. We made up for it in clarity, simplicity, and consistency. And as the results show, it worked in spades.

Role

Associate Creative Director for the Visual UI design, integrated design system, and UX creative direction. My team worked closely with brand stakeholders and developers to design and develop page layouts, establish new look and feel, enhancements, and net-new components. We also consulted on a Pattern Lab integration that enabled the theming, prototyping in real code, and ultimate source of truth for the entire organization.

Project Details

Date: 2018 | Agency: Razorfish | Collaborators: Comcast Business UX team and developers.