Samsung Connected Living

Challenge

Create a dedicated space within Samsung.com to introduce customers to their awesome range of connected devices with relatable and inspiring storytelling through various journeys across the experience.

Role

Associate Creative Director for the Visual UI design, UX creative direction, and content creation. We ran workshops with stakeholders, created the strategy, and storyboarded the content.

Project Details

Date: 2019 | Agency: Razorfish | Produced and shot on locations throughout New York City, Miami, and post-production in Boston.

Site & Experience

After sweating the wires, Framer prototypes were created to demonstrate the motion and video content. The final prototypes acted as deliverables for the dev and authoring teams, smoothing the handoff process and providing an efficient, on-time launch.

Landing page. This is the jumping-off point for the stories. This page also contained a Quizzard™ if you wanted to drop right into a story moment based on particular interests or devices.

Stories

3 stories were written, cast, and shot simultaneously with still photography and video. Each story contains six "beats," demonstrating how Samsung devices can connect in everyday life scenarios. Also included were the "Shop the moment" and "Quick start guide" pages for each beat.

Family Connection. The day in the life of a family, with the help of smart technology.

Endless Entertainment. Use connected devices to pimp out your pad and throw a rager.

Work-life balance. A busy couple keeps it together with advanced connectivity.

Content Production

An extensive process was undertaken to develop Samsung's new smart home strategy. My role involved running UX workshops, applying UX storytelling, and aligning to business strategies.

set-the-atmosphere-for-your-favorite-game-with-smart-lights

including-turning-on-their-favorite-night-light-when-you-use-a-wifi-plug

put-it-in-the-delicate-dryer-and-get-back-to-party-prepping

level-up-your-game-with-captivating-sound

earn-badges-each-time-you-break-a-record

get-notifications-through-the-smartthings-app-when-motion-is-detected

get-notifications-when-your-new-shirts-clean

Empanada Food Truck

On-the-set design and branding for Carlotta and Jose's food truck. The art department had this printed locally and applied before noon.

2019 IFA Exhibition Berlin

Following the rollout of the Connected Living site and experience, we were asked to utilize the assets and create an immersive experience out of 7 panels. One panel was 60' wide x 10' tall.